Today’s guest post for “What’s Cooking Wednesdays” comes from Acting Director Patrick Connelly with Education Specialist Christopher Zarr of the National Archives at New York City.
Sometimes walking down the stacks of the National Archives can be like walking down the aisles of your local supermarket. Names like Heinz, Anheuser-Busch, Hershey, Sara Lee, and Perrier line the shelves of the National Archives.
The only difference is that these brands aren’t for sale—they are a part of the holdings of district court records of the National Archives. Whether Good Humor and Popsicle are waging a different kind of cold war involving patents or, as in the following case, Aunt Jemima is accusing competitors of trademark infringement, food fights are common in the district courts.
Aunt Jemima has been adorning the tables of America’s breakfast nooks for well over a century. R.T. Davis Milling Company brought this racially charged image to life in 1890 when it hired Nancy Green to be the company’s spokesperson. Success even led the company to change its name to the Aunt Jemima Mills Company. Later purchased by the Quaker Oats Company in 1926, Aunt Jemima’s name and face helped sell milled oats, grains, and ready-mix pancake flour. Surprisingly absent (at least to me) from the product line was pancake syrup. It would take nearly 50 years, at least two lawsuits and even the precedent-setting principle the “Aunt Jemima Doctrine” before Aunt Jemima realized it should … [ Read all ]
Posted by Hilary on August 3, 2011, under Rare Photos, Unusual documents, What's Cooking Wednesdays.
Tags: Aunt Jemima, Aunt Jemima Syrup Company, breakfast, maple syrup, Quaker Oats Company, R.T. Davis Milling Company, Rigney and Company, syrup