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Tag: color

Helvetica and Supergraphics: The Design Behind Our New Exhibit

I sat down with Amanda Perez, exhibit and graphic designer at the National Archives, to talk about her  work for our new “Searching for the Seventies” exhibit. Halfway through the interview, we were joined by Dan Falk, visual information specialist and the audiovisual and structural designer for the exhibit.

Amanda’s first step in designing the exhibit was to look for inspirational images. Some of the most intriguing came from the pages of 1970s home design articles, found on an independent blog. What struck Amanda were the supergraphics—large wall decorations popular in the seventies—present in most of the images.

“I remembered them from my childhood, from my parents’ friends’ houses,” she said.

In the exhibit, the supergraphics are meant to create a seventies vibe without detracting from the photographs, which are the true focus.

Amanda chose three theme colors as the exhibit’s three-part organization emerged from the planning process.

First came “Ball of Confusion,” derived from a 1970 song by The Temptations. Jimi Hendrix, who died in 1970, inspired the color purple in the exhibit. According to Amanda, “Purple became a sort of theme.”

When she started looking at warmer colors to balance the purple, she knew that they had to use orange because it was such a staple of the seventies. Orange also fit well with the “Everybody is a Star” section of the exhibit.… [ Read all ]